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To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results. wikicatch.com In an age where consumers have unprecedented access to information and a massive platform to air out opinions and grievances, generating and maintaining customer trust and confidence is essential. That's why you need to do everything in your power to serve, delight, and empower your customer base